M&S Cupid's Beaus for men to gift Lingerie, Valentine's Day
13 Feb '06
3 min read
Online shopping company Marks & Spencer presents cupid's beaus to guide men through the dark art of buying lingerie gifts for Valentine's Day.
Men, do you struggle buying lingerie gifts for the lady in your life on Valentine's Day? Do you get hot under the collar the minute you enter the lingerie department? If basques, camisoles and balconettes bring you out in a cold sweat then help is now at hand.
Following the success of Stocking Fellas at Christmas, Marks & Spencer is introducing a special service offering man-to-man advice on finding the perfect lingerie gift for your partner in 13 stores across the UK and the Republic of Ireland in the run-up to Valentine's Day.
Easily located in booths within the lingerie departments of participating stores, trained male advisers - Cupid's Beaus - will be on hand to guide you through your lingerie shopping.
Soozie Jenkinson, Head of Lingerie Design at Marks & Spencer says: "We know that lingerie is a very popular gift for Valentine's Day but we also know men struggle to get it right.”
“Our customer research tells us that only 34 percent of women are completely happy with the underwear that their partner buys as a gift. Staggeringly only 33% of men know their partner's vital statistics so it's no wonder that men can get it wrong. The Cupid's Beaus will guide men through the dark art of lingerie shopping and help them get it right this year."
The Cupid's Beaus will offer tips and advice on all aspects of buying lingerie gifts and, with the help of a simple quiz, will determine which of the five M&S underwear brands are right for your partner. Their top tips for any man are:
marketing@alchempro.com
