Apparel & accessories e-sales outshine in 2005 - comScore
06 Mar '06
2 min read
“Due to the divergent reports of online sales growth during the important 2005 holiday shopping season, there was some uncertainty in the marketplace over which estimate was the most accurate,” said Gian Fulgoni, chairman of comScore Networks.
“With data from the Department of Commerce once again mirroring comScore's online sales trends, this reaffirms comScore as the industry standard for accurate e-commerce measurement. Over the past five years, comScore data has, time and again, proven to be by far the most accurate measure of consumers' online behavior.”
“We analyze diverse data from hundreds of research sources, but comScore consistently nails the consumer e-commerce numbers,” said Geoffrey Ramsey, CEO and co-founder of eMarketer. “It's encouraging to know how close comScore's numbers line up with Department of Commerce data.”
comScore helps their clients generate superior ROI by providing knowledge of customers, competitors and markets that aids in the design and execution of more powerful sales and marketing strategies.
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