FremantleMedia & INGEAR to launch Baywatch product line
11 May '07
3 min read
It was one of the biggest television shows of the '90s and soon became one of the most recognizable programs in the world earning a Guinness World Record as The Most Watched TV Show of All-Time.
Now Baywatch, the show that made both David Hasselhoff and Pamela Anderson household names and running slow-motion down a beach acceptable, is heading to retail shelves across the US. FremantleMedia, producer and licensor for the popular series, will translate the iconic program into a line of apparel, swimwear, calendars and more just in time for summer.
“Baywatch was a pop culture force in the '90s and has always been among the most asked about properties in our catalog. We recognize that there is a certain 'nostalgic humour' with this property and we're embracing it with a tongue-in-cheek approach,” said David Luner, Senior Vice President, Interactive & Consumer Products, FremantleMedia's North American licensing team. “With summer right around the corner and people dreaming about beaches, this is the perfect time to launch a merchandising program around this timeless summer icon.”
FremantleMedia will launch its Baywatch merchandising program with four partners this spring. Starting with the cornerstone of any Baywatch merchandising campaign, INGEAR Swim has signed-on to produce a line of women's and juniors' swimwear and beach sportswear including tank tops, cover-ups, sarongs, skirts, as well as beach accessories such as beach towels and flip-flops.
marketing@alchempro.com
