According to statistics, company sale of women brands in Beijing in April 2007 has increased. Of these, Belle brand ranked first, Kiss Cat brand and Teenmix brand ranked second and third respectively.
The Belle and Kiss Cat brand mustered good sales as they focused on the middle and low class people with the prices remaining below 1,000 yuan a pair.
In addition to this, the average daily sale of Gerber and ECCO brand increased by 166.27 and 173 percent respectively.These two brands also sold some high-grade shoes whose prices were more than 1,000 yuan a pair.
Talking about Teenmix brand, most of its prices were below 500 yuan a pair whereas Gerber brand and ECCO brand targeted the upper class with prices remained more than 1,000 yuan a pair. These two made good profit by selling high-grade shoes.
So far, Belle brand ranked first both in terms of value and volume.
Fibre2fashion News Desk - China
marketing@alchempro.com
