'NERELLA' launches the 'NAVARATNA COLLECTION' of wrinkle-free Cotton shirts, the first of its kind according to company press release. Made from superior combed cotton, dyed with fast colours 'NERELLA' shirts come with a wrinkle-free finish.
Each pack of 'Navaratna collection' consists of 7 cotton shirts of different colours - each day in a week - one colour. The pack is attractively priced.
Speaking exclusively to Fibre2fashion, N R Babu of Vasavi Textile Corporation said, "We have launched these shirts only for Chennai market. However, we planned to launch all India marketing campaign shortly."
When asked about exports market, Babu replied that their hands wear full with catering to domestics market. "May be in the future we may go for it". He opined that exporters were facing lot of problems due to appreciation of rupee but his firm was on sound footing in this case.
Vasavi Textile Corporation
marketing@alchempro.com
