Jukebox is collision of new technology & vibrantly creative minds
12 Sep '07
2 min read
Jealous 21, the range of causal, trendy and stylish clothing for young women brings two new hot collections to its stores this month. Highly Toxic and Juke Box are ranges that allow a woman to explore her identity, merging freedom of expression and femininity into one.
The Highly Toxic range takes inspiration from the notoriety and diversity of pirates. The use of modern silhouettes helps break the tyranny of previous historical styles. However, the use of colours and prints adapted from the era of the 'sea rats' helps keep the theme alive.
Chains and studs used over skull and jewel prints make a bold statement for the otherwise simply cut garments. This historically inspired collection is thus redefined into a modern day 'rugged biker look' line.
It is an eclectic mélange of earthy tones - maroon, gray, fossil, black and white, which help to tone down the toxicity of this collection; morphing it into a character defining line meant for those with the right attitude.
“Jealous 21 is for the girl who is casual, trendy and stylish. She is young, trendy and confident and knows her own style.” says Bina Mirchandani, Brand Manager of Jealous 21.
The Jukebox collection is the collision of new technology and vibrantly creative minds resulting in a musically inspired fashion image - The Jukebox. Here style and pop taste collide to create something beautifully unexpected, flamboyant and yet so feminine. The look is dressy and draws its inspiration from pop culture.
marketing@alchempro.com
