Levi's Young Lions DARE t-shirt shows a Lion motif
14 Nov '05
3 min read
Levi's Young Lions DARE t-shirt
Levi's Young Lions is official lifestyle partner of the Football Association of Singapore.
In an emphatic show of support for the Young Lions, leading fashion label Levi's is all set to lend its full weight behind the Young Lions DARE campaign.
Taking the lead in coming up with their own Young Lions DARE, Levi's – which is also the official lifestyle partner of the Football Association of Singapore (FAS) – has designed and manufactured a brand new t-shirt specially dedicated to this DARE campaign.
Fashioned in a vibrant red, the Levi's Young Lions DARE t-shirt displays a Lion motif prominently in front, with the words “Lions DARE” at the back and the trademark Levi's RedTab on the left sleeve.
Levi's brand Manager Gina Goh state that when they first heard of this Young Lions DARE idea from FAS, they were really excited as they believe this campaign is able to engage not just football fans, but youths and people from all walks of life in Singapore.
On the new Levi's Young Lions DARE t-shirt she included that they chose red as it is a symbol of passion, energy and youthfulness. It is striking and aggressive. They felt that all these qualities personify what the Young Lions are all about.
Furthermore, red is the colour that represents their country, the Young Lions and Levi's. It is only apt that we use red to symbolize this strategic fit between the nation, local football and Levi's.
In addition to this, Levi's has also pledged a “cash-back guarantee” - of the retail price of $25.50 - to all fans who has purchased the Levi's Young Lions DARE t-shirts if the Young Lions qualify for the Final of the SEA Games.
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