Raymond is also seeking to bolster its womenswear business. It currently has presence in the boutique designer end of the womenswear market through the brand Be: — a pret collection developed by a host of professional designers. But there is no clarity yet on the plans in this regard.
Raymond joins the cross town rivalry in the branded market after making sizable investments into setting up the export oriented manufacturing units in the city outskirts.
Raymond is uniquely positioned as a brand that addresses the innate need of men to look good and at the same time possess strength of character. This emphasis on human values creates a warm emotional link with consumers- the essence of 'The Complete Man'.
marketing@alchempro.com
