Global sports company Puma and treble winners Manchester City have launched the 2023-24 Manchester City Away kit. The new Away kit draws inspiration from the towering mills, buzzing warehouses and industry of the city. The all-over tonal graphic print gives the shirt a retro feel and draws inspiration from archival weave patterns from Manchester.
To complement the classic white base, the shirt utilises accent colours that honour the city’s creative heritage, including vibrant gold flame highlights, inspired by the famous brickworks of Ancoats, in Manchester. The inside neck also features a symbolic representation of the factory skyline of the city. The jersey ensures Cityzen’s represent their team and the city where it all began – from the streets of Manchester to Europe’s biggest stage.
"We wanted to design a kit that was fit for champions," said Marco Mueller, Puma senior head of product line management teamsport apparel. “The jersey combines modern design elements with nods to the city itself, resulting in something that truly resonates with those that wear it, whether that’s on the pitch or in the stands. The jersey is powered by Manchester - combining industrial colours with a traditional collar that really gives a progressive but classic style.”
“We’re delighted to reveal our 2023/24 Away kit today, completing our offering of kits for the new season. Both our Home kit celebrating 20 years of the Etihad Stadium, which launched in May, and our electrifying Third kit, which launched last month in Tokyo, as part of our preseason tour of Asia, have been hugely popular, breaking club sales records again. As we launch our Away kit today, we hope that our fans love the inspiration and design of this kit too,” Serena Gosling, director of integrated fan experience and retail and licensing, Manchester City, said.
Engineered with Ultraweave fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCell technology integrated into the fabric is designed to keep the body free from sweat, Puma said in a press release.
The replica version is made with 100 per cent recycled polyester and equipped with dryCell sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100 per cent recycled materials, excluding the trims and decorations.
ALCHEMPro News Desk (RR)
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