New Delhi-based Stretchery manufactures yoga wear using certified organic cotton with Lycra and is exploring use of recycled polyester and other natural fabrics like bamboo and hemp as in the future, according to co-founders Jeenie Madan and Nirali Mehta. The brand sources its raw material from a farmers' cooperative that grows organic cotton.
All its goods are manufactured at a factory that is fully compliant to Fair Trade and Global Organic Textile Standard (GOTS), both told Fibre2Fashion in an interview.New Delhi-based Stretchery manufactures yoga wear using certified organic cotton with Lycra and is exploring use of recycled polyester and other natural fabrics like bamboo and hemp as in the future, according to co-founders Jeenie Madan and Nirali Mehta. The brand sources its raw material from a farmers' cooperative that grows organic cotton.#
The brand, started in 2014, is present now at stores in Goa, Mysore, Jaipur and studios in San Francisco. Its best-selling price points have been between ₹1,200 and ₹1,400. (DS)
For the full interview, please click here.
ALCHEMPro News Desk – India
marketing@alchempro.com
