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The dual economies behind MAGA

Insights

• Trump Organization merchandise sales grew to more than $***** in 2023.
• Unofficial sales may rival, or even surpass official volumes.
• The scale and longevity of MAGA's retail arm are exceptional.
• Made in USA claims difficult to guarantee in multi-tiered supply chains.
• The MAGA brand illustrates how politics and retail converge, creating parallel economies.