Penn State joins the University of Michigan, Clemson, Auburn, NC State and more than two dozen other elite schools that have exclusive mass retail partnerships with HBI.
“We are committed to providing Penn State, a university steeped in tradition, with quality, creative apparel that fans love,” John Fryer, HanesBrands president of licensed sports apparel, said in a press release. “In addition to our partnership in the mass retail channel, iconic Champion apparel will be available to Nittany Lion fans on campus and around the world.”
Along with Champion and Hanes brands, the eco-forward Alternative Apparel brand and ComfortWash brand are also included in the company’s collegiate apparel programme. Alternative Apparel is known for its soft, stylish and sustainable products, and the ComfortWash collection features vintage-washed tees and sweats made with US grown cotton.
In addition to the mass retail channel, the partnership includes collaborative retail activations marking key rivalries and events.
The partnership extension with HanesBrands, which includes apparel like tees, sweats, and jackets (excluding headwear), was completed in conjunction with the university’s exclusive licensing agent, CLC.
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