Despite the challenging market conditions, the group reported a reduction in its loss for the period attributable to owners, which amounted to HK$52 million. This represents an improvement from the HK$82 million loss recorded in the same period last year. The basic loss per share also improved, decreasing to HK$1.56 cents from HK$2.96 cents in H1 FY23, the company said in a press release.
“The group is actively promoting brand transformation by integrating professional cycling sports elements into product design. This aims to attract more energetic young consumer groups and serve people’s pursuit of a healthy leisure lifestyle. It is expected the rebranding effort will require continuing investments over the next few years, with resources concentrated on product development and channel expansion,” said Cheung Chi, chief executive officer of Bossini.
ALCHEMPro News Desk (DP)
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