Key categories of Menswear, Cosmetics, Womenswear, and Childrenswear were again the strongest performers during the quarter. The best performing states were Victoria, Queensland and New South Wales. Sales in Myer Exclusive Brands and concessions continued to grow during the quarter.
A new store was opened in Shellharbour (New South Wales) on 11 May 2013, with a very positive response from customers. The store provides customers with a wide range of international, national and Myer Exclusive Brands across all categories and an inspirational and brand new shopping experience.
Three of our top 20 stores are currently under refurbishment at Indooroopilly (Queensland), Adelaide City (South Australia) and Miranda (New South Wales). While we anticipate sales disruption from these refurbishments to continue for the remainder of the year, we are committed to minimising disruption and ensuring that the in-store experience is of a consistently high standard for our customers across all of our stores.
Earlier in May, we successfully launched a new premium ‘platinum tier’ for our most highly valued MYER one members. Our top 2,000 customers have been invited to join the program and they will be rewarded with an exciting range of exclusive rewards and experiences.
As one of our five strategic pillars, we remain focused on strengthening our loyalty program with a number of planned improvements and tier enhancements to be implemented during the remainder of this year.
Building our omni-channel offer continues as a priority and we are looking forward to the upcoming implementation of our new order management system that will deliver real productivity benefits to the business and an improved experience for our customers.
Myer Chief Executive Officer, Bernie Brookes, said that in line with commentary provided in March the business remains cautious about the outlook for retail trading.
“Notwithstanding the external factors influencing consumer confidence and discretionary spend, we remain focused on executing our well-established five-point strategic plan, and continue to make progress on all five pillars. These are improving customer service, enhancing our merchandise offer, optimising our store network, strengthening our loyalty program and building a leading omni-channel offer,” said Mr Brookes.
Myer Holdings
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