The Retail Apparel Index is calculated by analyzing three metrics:
Clothing market attractiveness (60 percent). This includes clothing sales, clothing sales growth, youth and urban populations, and level of international presence.
Retail development (20 percent). The retail development indicator includes share of modern retailing and sales area growth.
Country risk (20 percent). Country risk indicators include political and financial risk; business readiness; and the business cost of crime, terrorism, and corruption.
Within each metric, a country's value is indexed from 0 to 100 to allow for relative comparison to be made across metrics.
AT Kearney
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