South Korea’s sports apparel company Misto Holdings, formerly Fila Holdings, has reported a consolidated revenue of 1.24 trillion won (~$892.8 million), up 4.6 per cent year-over-year (YoY) in the first-quarter (Q1) of 2025. The company’s operating profit rose to 162.7 billion won (~$117.15 million).
By business segment, the Acushnet division recorded revenue of 1.02 trillion won, up 8.7 per cent YoY maintaining a solid position based on strong sales of new Pro V1/Pro V1x and continued momentum in golf clubs. Meanwhile, Acushnet delivered improved performance in Q1 despite rising raw material prices, weakening consumer sentiment, and policy uncertainties such as US tariffs, Misto Holdings said in a press release.
The Misto division posted revenue of 215.7 billion won, supported by strong domestic footwear sales and diversification of online DTC channels, even amid economic downturn. The company is making multifaceted efforts to enhance brand value over the long term, including strengthening product competitiveness and increasing marketing investment.
Fila’s footwear franchise, particularly the Echappe series and the traction from the 2030 consumers increased significantly, receiving a positive response in the market. Misto group’s diversified brand business portfolio—including royalties and joint ventures—also continues to show steady performance.
“Despite global policy uncertainties such as US tariffs and weak consumer sentiment at home and abroad, sustained growth within our diversified business portfolio supported our overall business performance growth. Misto group will continue to focus on performance improvement and brand value enhancement,” said Ho Yeon (Aaron) Lee, chief financial officer (CFO) at Misto Holdings.
ALCHEMPro News Desk (SG)
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