Cotton Australia says that its Cotton to Market programme to better connect the cotton supply chain and end-users with the story of the people growing the natural fibre, is paying off, according to a report on Cotton Australia’s website.
After a visit to the cotton fields of Narrabri in New South Wales with an exclusive group of leading Australian fashion industry figures, retailers and designers , Cotton Australia CEO, Adam Kay, said the tour was an overwhelming success and helped to close the gap between the field and fashion.Cotton Australia says that its Cotton to Market programme to better connect the cotton supply chain and end-users with the story of the people growing#
The trip – incorporating a tour of two cotton farms during harvest and a cotton gin during processing – showcased the Australian cotton industry’s innovative and responsible approach to production.
“It was really about inviting the fashion supply chain to take a deeper look into the industry that we’re so proud of,” Kay said.
“There’s nothing more powerful than growers sharing their story first-hand as they’re standing in the middle of fully matured cotton fields, with harvest in full swing, and we were able to share the achievements of the industry as a whole,” the website quoted Kay as saying. (SH)
Fibre2fashion News Desk - India
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