Three-quarters of sustainable cotton is sold as conventional cotton and farmers end up selling their cotton as conventional cotton due to lack of demand, according to Isabelle Roger, Global Cotton Programme manager of Solidaridad Network in the Netherlands. She calls the trend ‘shocking’ and blames brands for failing to take their responsibilities seriously.
The Sustainable Cotton Ranking 2020 also reveals that there is an increasing gap between companies that do take responsibility and those that don’t, she told Fbire2Fashion in an interview.Three-quarters of sustainable cotton is sold as conventional cotton and farmers end up selling their cotton as conventional cotton due to lack of demand, according to Isabelle Roger, Global Cotton Programme manager of Solidaridad Network in the Netherlands. She calls the trend 'shocking' and blames brands for failing to take their responsibilities seriously.#
For the full interview, please click here.
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