Hong Kong-based denim mill Mou Fung aims to bring its usual production volume back on track by 2022 as sales for the last two years were not good due to many known and unforeseeable reasons, according to managing director Raymond Lau, who said the firm is not looking for multi-million production anymore as this will turn to intensive price-driven situation.
“We want to shift our focus to boutique type production,” he told Fibre2Fashion in an interview.Hong Kong-based denim mill Mou Fung aims to bring its usual production volume back on track by 2022 as sales for the last two years were not good due to many known and unforeseeable reasons, according to managing director Raymond Lau, who said the firm is not looking for multi-million production anymore as this will turn to intensive price-driven situation.#
Without expanding its current capacity, the company wants to focus on introducing efficient machinery that can provide great and interesting product features, he added.
For the full interview, please click here.
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