To overcome these necks, many denim makers are providing sizes by millimeter. As imported denim sizes are hard to match Japanese women, Japanese makers have an advantage here. Double Standard Clothing is going to sell denim that have been washed ones for shrinking but have used materials that the colors will not wear off, leaving a raw-denim look but with more comfort.
Levis will be releasing denim that have been washed at a shorter length of time and leaving the rough texture and yet making them comfortable.
Many say that the denim market is shrinking. But the shift from washed to non-washed will call for consumption and this time is predicted to be in autumn. As sales are finishing up in Japan and shops are turning into autumn colors, there is no telling of whether the denim market is indeed shrinking or not.
News by Fashion in Japan : Open_your_Eyes and Imagine_the_FUTURE.
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