Priya Ayyar of IDBI Capital also feels that since, India and china are growing not only to be key suppliers but also huge consumers of denim, The denim industry will be driven by healthy volumes.
Indian denim market will continue to be stable, though.
India's per capita consumption of denim is really low at 0.1 meter, which is one-fifth of the global average in 2001 according to the US International Trade commission.
Denim today does not refer to rugged clothing. Fashion has made it more sophisticated involving different patterns, colours and designs.
The growing youth population preferring to go denim is also an important reason for growing denim demand.
marketing@alchempro.com
