“My understanding of sustainability is the longevity of the resources we have. To ensure that we must reuse, recycle and reduce our dependability on economic, social and environmental resources, said Aizome founder Akshat Chaudhary in a talk with Subir Ghosh.
As a part of its commitment to the environment, the Surat-based denim brand uses ‘clean chemistry’ and has developed business process using sustainable means in a transparent manner.
At Aizome, every garment produced is clean and sustainable, avers Chaudhary. For example, in one Aizome jeans, the fabric is made using 100 per cent Fairtrade organic cotton yarn, and environment-friendly chemical recipes. Trims like buttons and rivets are free from nickel and lead, and labels, hangtags and packaging materials are made from recycled materials. “We intend to maintain a minimal footprint on our ecosystem.”
According to Chaudhary, Indian consumers are increasingly being aware of using safe, hygienic and sustainable products. They are also becoming interested in knowing the environmental impact of the products that they buy. However, this is still growing, and it will take some time for the people to change their buying choices.
He feels that the biggest challenge is the demand of sustainable products, especially in the Indian market. “In a price-sensitive market, it will take some time to optimise the costs of manufacturing.” (RKS)
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ALCHEMPro News Desk – India
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