Amazon to invest over $1.62 bn in Netherlands

Representing the company’s most significant financial commitment to the Netherlands since the launch in 2020, this investment will support Amazon Web Services (AWS) and retail business, supporting infrastructure development, and help small and medium-sized businesses to expand their reach to customers both in the Netherlands and internationally.

“The Netherlands is an important growth market for us. Our primary focus is on continuously offering our Dutch customers low prices, a wide selection of products, and faster and convenient delivery options, and this investment of more than €1.4 billion (~$1.62 billion) in the Netherlands reflects that commitment, With these investments, we can serve our customers even better, improve our services, while also creating opportunities for local businesses to grow and further support Dutch entrepreneurs with our technology and expertise,” said Eva Faict, country manager of Amazon Belgium and Amazon the Netherlands.

Amazon will improve and expand its existing activities. The additional resources will be used to enhance the overall experience for both customers and entrepreneurs selling through Amazon, including investments in technology, and logistics to expand product selection, offer lower prices, and improve the speed and convenience of delivery, the company said in its press release.

“This investment will substantially benefit Dutch SME entrepreneurs selling through Amazon.nl. More than 60 per cent of all products sold on Amazon.nl come from our selling partners, and we're seeing more and more Dutch entrepreneurs successfully growing their business and reaching customers in the Netherlands and around the world. We not only provide entrepreneurs with a sales channel but also support them with logistics solutions, marketing tools, and export opportunities," said Faict.

Additionally, through AWS, Amazon empowers Dutch entrepreneurs with modern cloud and data solutions, enabling them to boost their productivity, drive innovation, and leverage AI capabilities to grow their businesses.

Amazon continues to be a powerful engine for Dutch small and medium-sized enterprises (SMEs) looking to grow their business internationally. More than 4,500 Dutch SMEs currently sell on Amazon, with nearly 90 per cent of them successfully reaching customers worldwide across 170 countries. The European market remains particularly strong for Dutch sellers, with over 75 per cent of these SMEs exporting to other EU member states. German, French, American, British, and Italian markets have emerged as the top export destinations for Dutch businesses on Amazon.

ALCHEMPro News Desk (RR)