America's Prismpop raises $5 million in total funding

The company aims to amplify the creation and sharing of female lifestyle content so that consumers could be equipped with authentic information from the shopping community while they discover what to buy online.

Starting as a Santa Monica-based Mucker Capital (known for funding Honey and TaskRabbit) incubated company, Prismpop is headed by CEO and founder, Peggie Li, a Bytedance (known for Tik Tok) alumni who established their North American presence as its first US member. Prior, she held digital media leadership roles at Maker Studios (acquired by Disney), AwesomenessTV (acquired by Dreamworks), Leaf Group, Fox Networks, and Sony Pictures.

"We want to empower female consumers with trustworthy information to make online purchasing decisions they can feel confident in. From the world of cosmetics to fashion to fitness, our goal is to deliver personalized content and community interaction that inspires consumers into an evolved way of shopping. It's shopping and sharing with friends re-invented," said Prismpop CEO, Peggie Li.

Prismpop's team is joined by members of industry-leading apps such as Grindr and Tik Tok, as well as co-founder and head of content Maggie Knox, formerly of Awesomeness TV/NBCUniversal, a multi-channel network focused on female teenage content. 

ALCHEMPro News Desk (HO)