eBay to acquire Norway's Tise, boosting C2C social marketplace

Tise’s social-first, highly intuitive platform will open the door to a vibrant community of Gen Z and Millennial enthusiasts who continue to drive demand across categories. Additionally, Tise’s community engagement features, including the ability to follow sellers, and receive personalized product recommendations by ‘liking’ and commenting on listings, coupled with its on-trend inventory, will enrich the eBay C2C experience.

“This acquisition is a natural next step in our investment in Tise, which will allow us to accelerate Tise’s strategy and unlock new opportunities for innovation,” said Oliver Klinck, VP, GM Global Markets Success & C2C. “With Tise’s on-trend inventory, loyal community, and social-first approach, we’ll strengthen eBay’s C2C offerings, and more deeply connect with the next generation of enthusiasts.”

“At Tise, we’ve always believed that making resale fun, easy and inspiring is key to a more sustainable world,” said Eirik Frøyland Rime, CEO and co-founder of Tise. “eBay shares our vision, and with their support, we will enhance our community-driven model and enable even more people to participate in the social marketplace.”

The acquisition follows eBay Ventures’ 2022 investment in Tise and is expected to bring to eBay complementary C2C capabilities, while extending eBay’s best-in-class customer service and global scale to Tise. Closing is subject to customary conditions and is expected to occur by the end of the fourth quarter of 2025. Further details of the transaction will not be disclosed.

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ALCHEMPro News Desk (RM)