Latin American e-com holding company Valoreo raises $80 mn

The company will use the capital to accelerate its acquisitions of outstanding LATAM e-commerce brands, enhance its unique technology platform, drive geographic expansion, and accelerate organic growth of its existing brand portfolio.

Valoreo was founded in late 2020 by Martin & Stefan Florea, Alexander Gruell, Cedrik Hoffmann, and Miguel Oehling. In less than one year, the company raised $80 million in the seed and series A rounds from investors across the globe, including Kaszek, Upper90, Presight Capital, Kingsway Capital, and FJ Labs.

With operations in Mexico, Brazil, and Colombia, Valoreo acquires, operates, and scales category-leading e-commerce brands by leveraging its technology driven integration processes and best-in-class fulfillment capabilities tailored to the unique dynamics in the Latin American market. Valoreo has completed acquisitions of more than 25 leading local brands across a variety of categories including beauty & personal care, baby, fitness, household and sells on platforms including Mercado Libre and Amazon.

"From the beginning, our focus has been on connecting consumers to high quality products at affordable prices. We have experienced blockbuster growth, and with L Catterton's support, we will solidify our position as the leading next gen e-commerce holding company in Latin America. Not only will we continue to add quality brands, but we will give our consumers the best shopping experience through an innovative tech platform. We're thrilled to take this exciting next step so we can create even more value for entrepreneurs and consumers in the regions we serve," Alexander Gruell, Stefan and Martin Florea, co-founders and co-CEOs of Valoreo, stated in a media release.

"I am very excited by the tremendous growth prospects we have ahead of us here at Valoreo and this investment from L Catterton will allow us to continue building out our proprietary technology as well as doubling down on our multiple operational initiatives, such as international expansion, whereby we are already bringing our existing brands to new markets. We have seen a tremendous closing of the year, surpassing our initial plan with commercial events like Black Friday yielding 90 per cent growth for November versus the prior year, and have big plans for 2022," Pedro Bousoño, COO of Valoreo and ex-Amazon GM, said.

"We have high conviction in the growth opportunities for e-commerce in Latin America – and Valoreo is uniquely positioned as a 'force for good' benefitting the entire ecosystem. Not only does Valoreo strengthen the brands, it drives growth and efficiency for the leading marketplaces,” Ramiro Lauzan, a partner in L Catterton Latin America, mentioned.

"We are excited to partner with Alexander, Martin, Stefan, and their talented team. The opportunities ahead are significant, and we look forward to leveraging our global experience in e-commerce to further strengthen Valoreo’s position in the Latin American market," Lauzan said.

ALCHEMPro News Desk (SF)