UK's The Very Group to transform e-com platform with commercetools

Beginning in March 2022, Very will begin migrating each stage of the customer journey from its existing digital commerce platform over to commercetools. Each migration phase will introduce more of Very’s new in-house headless presentation layer, which will give customers a more contemporary, consistent, and accessible design, built using the retailer’s new design system, the company said in a statement.

“This is one of the most exciting technology developments in Very’s history. Delivering a brilliant digital customer experience is more important than ever in today’s competitive retail environment, and commercetools will give us increased scalability and reliability when delivering change. Our team will be able to make more simultaneous changes to different parts of our customer journey than ever before. The possibilities that this opens from both a customer and a business perspective are greater than anything we’ve experienced, and we can’t wait to get started. But this isn’t all. Over the coming months we’ll be making even more investments in technology to give our customers their best ever experience on Very, and help our business to attract and retain more of the best tech talent,” Matt Grest, CIO at The Very Group, said.

We are proud to provide The Very Group with our headless commerce technology to create a unique digital experience for Very’s customers. While shopping expectations continue to change quickly, The Very Group will be able to respond to these fast-changing market demands with commercetools’ flexible and dynamic platform. We look forward to our partnership with Very as they continue to grow and invest in the customer experience journey,” Dirk Hoerig, CEO and co-founder of commercetools, added.

ALCHEMPro News Desk (SF)