Vietnam companies get Amazon boost to turn into brands

If the sales generated through the global direct selling channel of Amazon go according to plan, Vietnam's goal of having 30 world-class textile brands in the next nine years could become a reality. Companies in Vietnam, which is the fourth largest exporter of apparel in the world, have been struggling to make the transition from business-to-business (B2B) to business-to-consumer (B2C).

Selling products through Amazon, even if the volumes are not big, is being seen as a great opportunity to build up individual brands. Apparel products from Vietnam are recognised for the quality, reasonable prices and compliance with consumer requirements in many Western markets.

Meanwhile, Amazon Global Selling—Asia will invest in smart technologies and solutions to support companies in Vietnam. Earlier, it had set up a team in the Southeast Asian nation to help local businesses directly access 300 million buyer accounts, including more than 100 million prime customers in many of Amazon’s international markets.

ALCHEMPro News Desk (SG)