Vietrade, Amazon join hands to elevate national brands globally

The programme aims at supporting 1,000 enterprises and 30 Vietnamese brands in expanding their export activities through e-commerce by 2027.

The cooperation will be implemented in two phases: training 1,000 businesses in online export skills through 20 specialised courses, and organising a series of on-site events in cities and provinces like Hanoi, Bac Ninh and Hai Phong. These events will guide manufacturers in shifting towards a global branding model, a domestic news outlet reported.

Over three-fifths of the products sold on the Amazon platform now come from third-party sellers, including thousands of Vietnamese businesses. Over the past five years, the number of Vietnamese products sold on Amazon has increased by more than 300 per cent.

Amazon Global Selling will focus on four key areas this year: promoting online exports, developing industry ecosystems, enhancing logistics capabilities and training seller partners.

It simultaneously plans to support major industrial clusters in the northern and southern parts of the country.

ALCHEMPro News Desk (DS)