Walmart recently hired Brandon Maxwell, who has dressed Lady Gaga, Michelle Obama and Meghan Markle, as the first-ever creative director for its Scoop and Free Assembly fashion brands. Maxwell, 36, will oversee four seasonal collections a year for the two labels, starting by influencing this year's holiday range before his full lines appear in the spring of 2022.
He will also get involved in marketing campaigns for both brands in the newly created role.Walmart has hired Brandon Maxwell, who has dressed Lady Gaga, Michelle Obama and Meghan Markle, as the first-ever creative director for its Scoop and Free Assembly fashion brands. Maxwell, 36, will oversee four seasonal collections a year for the two labels, starting by influencing this year's holiday range before his full lines appear in the spring of 2022.#
In recent years the company has launched and acquired plus-size clothing brands, opened a dedicated online site to sell Lord & Taylor's more upscale offerings and elevated fashion-industry veteran Denise Incandela to run its apparel and private brands.
At Walmart, Maxwell will design Free Assembly, a range of easy-to-mix basics for men and women that was introduced in September, and Scoop, a defunct brand that Walmart revived in 2019. Walmart has dubbed the two labels ‘exclusive, elevated’ fashion brands.
"Everyone deserves to have access to well-designed clothing at an accessible price point," Maxwell said in a Walmart statement.
Maxwell also designed a line of face masks that went on sale at Walmart recently.
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