AAFA’s detailed feedback include encompassing all online platforms, including social media, social commerce, and others across the devalue chain, and enshrining ‘know your customer’ (KYC) measures to outline clear standards to unmask nefarious actors.
It also includes long-term proactive measures by platforms that are designed to prevent counterfeit listings before a consumer can purchase a product, using information provided by brands and available in public domains, and outlining robust and effective repeat infringer policies by platforms with stay down measures across platforms within the same company and beyond.
AAFA suggested to USTPO that accountability should be allocated for not following the best practices. Unhelpful ambiguities should be removed, and liability should be addressed with accountability across each party.
It called for revising the OECD draft guidelines to promote the development of stronger laws and information-sharing practices between governments, online platforms and brand owners that will incentivise action, including through legal liability.
“The final guidelines must raise the floor of where we are today,” AAFA added.
ALCHEMPro News Desk (DS)
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