American marketplace Amazon launches Virtual Try-On for Shoes

Thousands of sneaker styles are currently available from brands including New Balance, Adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony.

After selecting a shoe, customers can tap the ‘Virtual Try-On’ button below the product image and point the camera on their mobile device at their feet to see how the shoes look on them. Customers can then move their feet to see how the shoes look from every angle.

Within the experience, customers can seamlessly change colours of the selected footwear by scrolling through the carousel of options without ever leaving the experience. Customers can also take a photo of the virtual shoe they are trying on and share the photo with friends through social media.

“Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customers,” said Muge Erdirik Dogan, president of Amazon Fashion. “We’re excited to introduce Virtual Try-On for Shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are. We look forward to listening and learning from customer feedback as we continue to enhance the experience and expand to more brands and styles.”

ALCHEMPro News Desk (KD)