Flipkart India signs MoU with MSME&T department, West Bengal

The Flipkart Samarth programme will empower artisans/weavers in West Bengal with the ecosystem support required to grow and benefit from the e-commerce platform access. Under this partnership, the Samarth programme will provide time-bound incubation support and training benefits to underserved communities, the company said in a press release.

Flipkart Samarth was launched in 2019 to democratise e-commerce through technology and build a sustainable and inclusive platform for under-served domestic communities, with a special focus on women-led enterprises and people with disabilities. Under this programme, Flipkart has been working with several government entities, livelihood missions and NGO partners to onboard rural entrepreneurs from across the country. Today, Flipkart Samarth impacts over a million livelihoods by helping them adapt and leverage digital commerce.

“We are focused on deepening our commitment towards MSMEs in the state and helping their growth. This partnership with the Government of West Bengal and Flipkart will greatly enhance the growth and development of artisans, weavers, small businesses and MSMEs by providing access to opportunities that e-commerce enables. These efforts will also be instrumental in driving the commercial and social development in the state by creating inclusive growth,” Rajesh Pandey, IAS, principal secretary, MSME & Textiles department, government of West Bengal, said in a statement.

“As a homegrown company, we are passionate about our sellers’ growth, building an inclusive e-commerce ecosystem and constantly innovate to find new ways to uplift and empower all sections of society, especially MSMEs. Flipkart’s partnership with the Government of West Bengal will be instrumental in driving the economic growth of weavers, artisans and small businesses with Flipkart’s national market access. We have partnered with the government to continue supporting the state and India’s inclusive growth vision and create shared-value in the country,” Rajneesh Kumar, chief corporate affairs officer, Flipkart, said.

ALCHEMPro News Desk (GK)