The MoU aims to digitise local businesses that focus on the development of the crafts in every district and to make attempts to revive the languishing crafts in the state. Flipkart Samarth programme will provide national market access through the Flipkart marketplace.
As a part of this MoU, Flipkart Samarth and the cottage & rural industries department through its flagship programme Hastkala Setu Yojana will be supporting the MSMEs, artisans, weavers and craftsmen with strategic insights/market know-how to scale their products and thereby contribute to the livelihood generation of artisans and weavers from the state of Gujarat, Flipkart said in a press release.
“This MoU symbolises a significant step forward in the commitment to empower and uplift the talented local artisans, weavers, and small businesses across our state. E-commerce will empower them to exhibit their products to a wider audience. This strategic alliance perfectly aligns with the government of Gujarat's vision to drive economic and social progress in our region while cherishing and preserving our rich cultural heritage,” Balvantsinh Rajput, minister - industries, micro, small and medium industries, cottage, khadi and rural industries, civil aviation, labour and employment, said.
“With an unwavering commitment to contribute to India's economic growth, Flipkart is dedicated to supporting millions of local businesses in their journey towards e-commerce adoption. We are excited to collaborate with the commissioner of rural and cottage industries, Gujarat, and discover avenues for growth by leveraging Flipkart's capabilities and expertise. Together, we embark on a path that will empower businesses, promote a growth mindset, and create a positive impact on the lives of rural communities in Gujarat. Through our Flipkart Samarth initiative, we have significantly augmented the government's Make in India and Aatmanirbhar Bharat mission by positively influencing the livelihoods of more than a million artisans, weavers, and craftsmen all over India,” Rajneesh Kumar, chief corporate affairs officer, Flipkart Group, said.
Flipkart’s partnership with the cottage & rural industries department will be aligned with the objectives of creating employment prospects and uplifting the lives of artisans and weavers, creating mutually shared value in Gujarat, focusing on increased market access, linkage, and business inclusion opportunities for artisans and weavers, supporting local artisans with warehousing, account management, catalouging, and more services to help them achieve business excellence through the platform, building a stronger foundation for the Flipkart Samarth initiative in the state while aiming to digitise local businesses, share strategic insights to scale products and enable national market access for artisans and weavers and providing time-bound support, including training and other host of benefits for the growth of weavers and artisans, fostering a stronger engagement between Flipkart and the seller community in Gujarat.
ALCHEMPro News Desk (RR)
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