Home breadcru News breadcru Fashion breadcru India's Flipkart rolls out Autumn Winter fashion collection

India's Flipkart rolls out Autumn Winter fashion collection

29 Aug '22
3 min read
Pic: Shutterstock
Pic: Shutterstock

Ahead of the upcoming festive season, Flipkart has announced the rollout of the new fashion season with the Autumn Winter fashion collection on the platform. A stylish curation of lakhs of new and unique styles from top Indian and global brands will be available across categories including apparel, accessories and footwear.

The new season launch will also bring curated fashion and lifestyle offerings to customers from metros to tier 2+ regions across the country.

In addition to the introduction of the Autumn Winter collection, Flipkart is also gearing up to provide a revamped shopping experience through several technology-led features for the upcoming festive season. These initiatives build on customer insights and nuances in customer shopping across geographic and demographic parameters. They include image search to simplify and narrow down the product discovery journey for customers and to overcome vernacular and linguistic barriers, video cataloguing to enable customers to get dynamic information about the products such as fit, fabric, etc; live commerce to provide an interactive shopping experience, to name a few, Flipkart said in a press release.

Building on customer research and indicative preferences, the colour spectrum in the new Autumn Winter collection will span across earthy hues, including blues, browns, yellows, pinks and greens. Customers can choose from a range of chic styles across dresses, tops, T-shirts, kurtas, skirts, pants, denims, cardigans, sweaters and jackets, including trends such as Victorian sleeves, Y2K, dark florals, metallics and colour-blocking.

"In preparation for the festive season and the Big Billion Days, we continue to strengthen our wide selection of styles and brands, and improve shopping experiences for our customers. As fashion consciousness gains momentum across the country, we continue to bridge the gap between metros and Tier 2+ regions by enabling a seamless fashion shopping experience. The Autumn Winter fashion collection debuts at the perfect time when people across the country are looking to upgrade or refresh their wardrobes in the lead-up to the festive season. In addition, we also aim to amplify excitement through multiple technology innovations led by our #NewForYou campaign that will help scale fashion for the metro as well as Bharat customers,” commenting on the launch, Abhishek Maloo, senior director, Flipkart Fashion, said.

Flipkart works with a growing number of national, international, and regionally-renowned fashion sellers and brands including D2C. This includes identifying opportunities to connect them with consumers across India through the online marketplace, leveraging the power of technology to scale their presence and diversify existing product portfolios.

Flipkart’s Autumn Winter fashion collection includes a wide array of apparel, footwear and accessories for men, women and kids.

ALCHEMPro News Desk (RR)

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