Indian e-com brand Tjori signs ₹16 cr equity deal with Hindustan Times

The deal signed goes beyond equity investments while also providing branding and marketing, Tjori said in a statement.

“We are excited to close this deal as it gives us an opportunity to reach a wider audience and present them with what Tjori has to offer. Tjori as a brand works at bringing the best of time-honoured crafts and wisdom with a modern twist. In partnership with HT and its various media channels, we will be able to put Tjori at the forefront of fashion industry,” said Mansi Gupta, chief executive officer of Tjori.

“We are pleased to announce our partnership with Tjori as it helps us venture into the e-commerce market. The deal is bound to bring an ocean of knowledge for all our readers, regarding the re-modernised way of traditional Indian goodness that Tjori strongly recommends and we as allies also believe in,” said Piyush Gupta the CFO of Hindustan Times.

Tjori is a lifestyle e-commerce brand with the vision of bringing the conventional art and craft of India with a sight of overhaul into the global market. Established in 2013, it currently caters to a worldwide population.

ALCHEMPro News Desk (KD)