Myntra Global debuts in Singapore, targets Indian diaspora

Part of the company’s growth strategy, the move is targeted at the Indian diaspora in the country, Myntra said in a statement.

"We have launched Myntra Global in Singapore, focused on presenting Indian fashion to the world. Made in India brands, which cater to the Indian diaspora, especially around Indian needs, are what we are bringing to the customers,” Myntra chief executive officer Nandita Sinha was quoted as saying by Indian media outlets.

"We have a huge Indian diaspora in a country like Singapore -- almost 650,000 Indians live in Singapore. As we were going through our data...we realised that almost 30,000 of these users are actually visiting us every month. We then decided to launch Myntra Global in Singapore," she noted.

Myntra said it has been witnessing notable traffic from Singapore, with 30,000 users visiting its Indian platform monthly.

The Myntra Global website will showcase around 35,000 styles from over 100 Indian brands. Orders placed will be delivered within an average of 4-7 days, supported by third-party cross-border logistics services.

ALCHEMPro News Desk (DS)