Twitter pilots Shop Module in US to test potential for shopping

Twitter will initially start small with a handful of brands in the US for people who use the platform in English on their iOS devices, Bruce Falck, product lead, Goldbird, wrote in a blogpost on Twitter’s website.

When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase in an in-app browser, without having to leave Twitter.

“We believe in the power of the conversations that Twitter facilitates around products. With this pilot, we’ll get to explore how our engaged, responsive and chatty audience reacts to products that are emotionally charged like a new jersey from your favourite sports team. And, fundamentally, it’ll give us the chance to keep learning about which shopping experiences people prefer on Twitter,” said Falck.

Twitter is also creating deeper partnerships with businesses that reflect whom it is building for with a new Merchant Advisory Board. The board will consist of brands that have established themselves as best-in-class examples of merchants on Twitter.

While the Shop Module is a step in better-supporting shopping on Twitter, it also builds upon the company’s efforts around Professional Profiles, which were introduced earlier this year. With modular components for Professional Profiles, businesses across the globe – from small businesses and legacy brands to creator-founded businesses – will have access to customised profiles with features intended to help drive engagement and business outcomes.

ALCHEMPro News Desk (KD)