Providing a confident outlook for Q1 2025, eBay has projected revenue between $2.52 billion and $2.56 billion, with Gross Merchandise Volume (GMV) expected to range from $18.3 billion to $18.6 billion. The company anticipates non-GAAP earnings per share to be between $1.32 and $1.36, reflecting steady growth despite broader economic uncertainties.
Steve Priest, chief financial officer at eBay, reinforced the company's strong position heading into 2025. “We created a solid foundation to build upon in 2025, and our outlook reflects our confidence in eBay’s ability to drive sustainable, long-term growth.”
Financial performance in 2024
eBay ended 2024 on a positive note, reporting revenue of $10.3 billion for the full year ended December 31, up 2 per cent from 2023. GMV reached $74.7 billion, reflecting a 2 per cent increase on a reported basis. The company maintained a GAAP operating margin of 22.5 per cent and a non-GAAP operating margin of 28.1 per cent, the company said in a financial statement.
“eBay achieved three consecutive quarters of GMV growth to end 2024, and we took significant steps toward our vision of reinventing the future of ecommerce for enthusiasts," said Jamie Iannone, chief executive officer at eBay.
In the fourth quarter (Q4) of 2024, revenue totalled $2.6 billion, marking a 1 per cent increase year-over-year. GMV grew by 4 per cent to reach $19.3 billion. Non-GAAP net income for the quarter stood at $607 million, with diluted earnings per share (EPS) at $1.25, reflecting a 16 per cent increase compared to the previous year.
In Q4, eBay’s GMV went up 2 per cent to $19.3 billion and focus categories rising over 6 per cent. Non-GAAP operating income increased 2 per cent to $698 million. AI-driven tools enhanced search and seller productivity, with 10 million sellers generating 100 million listings. Profitability remained strong, with GAAP and non-GAAP margins at 21.1 per cent and 27 per cent, respectively.
“eBay delivered strong results in Q4, as we met or exceeded expectations across our key financial metrics," said Priest. “We created a solid foundation to build upon in 2025, and our outlook reflects our confidence in eBay's ability to drive sustainable, long-term growth.”
Key strategies driving future growth
To sustain momentum, eBay is intensifying its focus on several strategic initiatives. The company has expanded its AI-powered bulk listing tool across all categories in the US, streamlining the selling process and improving inventory visibility for buyers. In the advertising segment, eBay’s first-party advertising revenue saw an 18 per cent increase in Q4 2024, with expectations of continued growth. Additionally, eBay is advancing its payment innovations, following the successful introduction of Klarna’s ‘buy now, pay later’ option in several European markets. The company plans to further refine and localise its payment solutions to enhance buyer flexibility.
CEO Iannone expressed confidence in eBay’s strategy for the coming year. “We are investing in our platform, expanding our capabilities, and prioritising experiences that resonate with buyers and sellers. These efforts will continue to drive value in 2025 and beyond.”
A commitment to sustainable growth
The company sourced 100 per cent of its electricity consumption for eBay-controlled offices and data centres from renewable sources in 2024, achieving its target a year ahead of schedule. In early 2025, eBay set an ambitious net-zero carbon emission goal for 2045, validated by the Science Based Targets initiative (SBTi), the release said.
ALCHEMPro News Desk (SG)
Receive daily prices and market insights straight to your inbox. Subscribe to AlchemPro Weekly!
marketing@alchempro.com
