Nitches has also minted 250 NFTs (non-fungible tokens) of each of the hoodies and hats to be used by buyers as digital art and collectible.
After products are purchased and received, buyers can register and authenticate them using Nitches' Owner Verification System (OVS). To do this, buyers can scan the unique QR codes, which are sewn into every item, and share their contact information on the OVS mobile app. After registration is completed, an NFT is sent to the buyers, the company said in a media release.
Nitches has partnered with ShipBob, a leading global fulfilment platform for e-commerce businesses, to quickly drop ship its luxury clothing items directly to consumers.
"We worked with Nick Cooper and John Lewis to create the highest-quality, truly exceptional capsule collections consisting of just 250 hoodies and 250 hats for each clothing line. Both collections reflect Nick and John's unique personalities and visions," said John Morgan, Nitches' CEO.
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