The Ministry of Industry and Trade said the draft requires domestic online sellers, livestreamers and affiliate marketers to verify their identities through the government’s VNeID digital platform.
The draft was discussed today at the National Assembly’s standing committee.
E-commerce platform operators would also be responsible for verifying the identities of domestic sellers via VNeID and implementing real-time monitoring on livestreamers under the new law.
The draft also requires affiliate marketers to be identified by their service providers, with mechanisms to track and supervise their operations and remove illegal links.
Livestreamers and affiliate marketers would be banned from giving false or misleading information about products, services or promotions and from promoting products on digital platforms not legally eligible to operate in the country, domestic media outlets reported.
The draft also regulates the equal responsibility of overseas sellers and those within the country to ensure fairness, requiring them to provide identification and investment documents before conducting sales on platforms.
The draft law includes eight chapters and 50 articles, regulating types and responsibilities of entities engaged in e-commerce, e-commerce platforms, cross-border e-commerce without a physical presence in Vietnam, foreign investment in domestic e-commerce, overseas sellers operating in the country, e-commerce support services, contract formation in e-commerce and green and sustainable e-commerce.
The law is expected to be submitted to the National Assembly for revision in October.
ALCHEMPro News Desk (DS)
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