Online commerce platforms are estimated to have regained about 30 per cent of the pre-lockdown order volume in the last one week after relaxations were eased in the third phase of lockdown, according to a report by Unicommerce eSolutions, which claimed processing 4 lakh order items a day, amounting to over $2 billion in gross merchandise value.
The segment is expected to see further growth in the current week, as it took a couple of days for retailers to get back into the business. The fashion sector is expected to see the next big jump once e-commerce operations begin in metro cities, considering all metro cities are presently under the red zone, the report said.Online commerce platforms are estimated to have regained about 30 per cent of the pre-lockdown order volume in the last one week after relaxations were eased in the third phase of lockdown, according to a report by Unicommerce eSolutions, which claimed processing 4 lakh order items a day, amounting to over $2 billion in gross merchandise value.#
The company is an e-commerce focused supply chain solutions provider, and claims to process over 20 per cent of the country's e-commerce volume. Its clients include Myntra, Bulbul TV, Urbanclap, Forever New, House of Anita Dongre, Jack & Jones and Vero Moda.
"The overall e-commerce sector showed a good sign of recovery in the first week of lockdown 3.0 and made up for the steep decline of 40 days due to lockdown. The overall industry has reached 30 per cent of pre-lockdown order volumes which is a good sign for the industry," a news agency quoted the report as saying.
However, business will continue to take a major hit as over 40 per cent of the e-tailers are based in metropolitan cities which are currently in the red zone, it added.
E-commerce companies have been permitted to sell all items in orange and green zones starting May 4.
ALCHEMPro News Desk (DS)
marketing@alchempro.com
