About 72 per cent of online consumers do not want the Indian government to ban or intervene in discounting sales offered on e-commerce platforms, according to a survey by community social media platform LocalCircles, which said online purchasing has become mainstream in India with 49 per cent of consumers taking to this channel in the last 12 months.
The reason for such an opinion is that discounting sales make purchasing more affordable and allow them to save more, which is of great importance during these difficult times, it noted.About 72 per cent of online consumers do not want the Indian government to ban or intervene in discounting sales offered on e-commerce platforms, according to a survey by community social media platform LocalCircles, which said online purchasing has become mainstream in India with 49 per cent of consumers taking to this channel in the last 12 months.#
The survey received over 82,000 responses from consumers in 394 districts of India. Sixty two per cent of the respondents were men, while the rest were women.
A sizable number of consumers have been increasingly using digital channels because they have found those to be safe and convenient and it offers competitive prices with the ease of return, it added.
The survey comes amid consumer concerns that the government’s proposed amendments to the Consumer Protection (eCommerce) rules 2020 may restrict sales on online sites. On June 21, the government had released draft e-commerce rules under which it banned the fraudulent flash sale and mis-selling of goods and services on e-commerce platforms, and also made registration of these entities mandatory with the government.
The survey found that about 47 per cent of consumers expect COVID-19 uncertainty to last 6-12 months and it may have an impact on their household budget planning and therefore seek maximum value from every penny they spend. About 43 per cent sought the ‘country of origin’ details while shopping online in the last six months, a news agency reported.
However, consumers are split on whether ‘country of origin’ information must be displayed in text or image format on e-commerce platforms, it added.
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