Mandatory country of origin filter proposed on e-com sites in India

This will enhance consumer empowerment and transparency in online shopping.

The draft amendment rules have been published on the department’s website for public consultation, and comments from stakeholders are invited till November 22.

The amendment ensures a level-playing field for Indian manufacturers, helping domestic products gain equal visibility alongside imported goods and encouraging consumers to choose locally made alternatives, an official release said.

The introduction of country-of-origin filters will also assist in efficiently monitoring compliance, verifying product information and identifying violations without requiring manual review of each listing.

ALCHEMPro News Desk (DS)