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US consumers have said goodbye to the five-dollar dress

25 Jul '25
3 min read
US consumers have said goodbye to the five-dollar dress
US consumers have said goodbye to the five-dollar dress

Insights

  • The closure of the US de minimis loophole has upended ultra-fast fashion.
  • Operators are now looking to alternative shipping routes and are scrambling to localise supply chains and adapt.
  • De minimis loophole to close for all countries by July *, ****.
  • While this shift aims to revive American manufacturing, it burdens low-income consumers.
  • Supporters say pain is a necessary trade-off for future jobs.

For years, the little-known ‘de minimis’ trade loophole enabled packages worth under $*** to enter the US duty-free, with no tariffs and minimal inspections. Ultra-fast fashion giants Shein and Temu have built empires by exploiting this loophole, shipping billions of items directly from Chinese factories to American doorsteps and flooding the market with five-dollar garments, all while undercutting domestic retailers.

Executive Order *****

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