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US consumers have said goodbye to the five-dollar dress

Insights

• The closure of the US de minimis loophole has upended ultra-fast fashion.
• Operators are now looking to alternative shipping routes and are scrambling to localise supply chains and adapt.
• De minimis loophole to close for all countries by July *, ****.
• While this shift aims to revive American manufacturing, it burdens low-income consumers.
• Supporters say pain is a necessary trade-off for future jobs.