“As we strengthen our presence both online and offline, we will continue to do whatever it takes to be there for all our customers, employees and other stakeholders. From a business perspective, we are continuously evaluating our ways to scale up cost-effectiveness and improve efficiency levels. While the pandemic has impacted both consumer behaviour and demand, we strongly believe that with trust and confidence that the brand has garnered over 20 years, we will surely come out stronger and stand in good stead,” said Cantabil director Deepal Bansal in a media release.
Cantabil also unveiled its spring-summer ’20 collection which features an extensive mix of formal-wear, casuals and ultra-casual clothing for men, women and children on all the e-commerce platforms. The collection is also available across all the Cantabil stores.
Sharing details about the impact of COVID 19 on the retail industry, Shivendra Nigam, CFO, Cantabil, said, “E-commerce will play a pivotal role post-COVID for the retail sector, as it will play a key role in maintaining market equilibrium. It is expected to bring back the sales for numerous retail players and for us, it would definitely be one of the key growth drivers moving forward.”
Adhering to the guidelines issued by the Central and state governments, as well as with the permission from local authorities, Cantabil re-opened all its exclusive brand stores in the orange and green zones across the country. All the stores were rigorously sanitised before restarting the business. The brand also rolled out a Standard Operating Procedure (SOP) to ensure the well-being of both staff and customers, the release said.
ALCHEMPro News Desk (RKS)
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