US online shopping soared during the coronavirus pandemic, but as stores began to reopen, foot traffic returned amid ‘quarantine fatigue,’ according to the latest data from the Adobe Digital Economy Index (DEI), which found e-commerce sales jumped by 42 per cent year on year (YoY) in August, reaching $63 billion. However, activity slowed compared with July, when e-commerce sales were up by 55 per cent.
More than a quarter of consumers (27 per cent) said they were more comfortable shopping in stores in August than they were in July.US online shopping soared during the pandemic, but as stores began to reopen, foot traffic returned amid 'quarantine fatigue,' according to Adobe Digital Economy Index data, which found e-commerce sales jumped by 42 per cent year on year in August, reaching $63 billion. However, activity slowed compared with July, when such sales were up by 55 per cent.#
Currently, the DEI looks at the United Kingdom and the United States, but will soon expand to every country that has a significant digital economy, according to a blog post on Adobe’s website.
Many retailers are rethinking their store strategy to reach customers who are shopping from home and on mobile devices.
Since March, consumers have spent an additional $107 billion online, with online spend totaling $497 billion. And as of August, there were 130 days in which online sales exceeded $2 billion. Last year, that number was two days, outside of the holiday shopping season.
Forty per cent of online sales are on smartphones, with $190 billion spent on the devices this year.
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