E-commerce in India grew by 36 per cent and 30 per cent year on year (YoY) in terms of order volume and gross merchandise value (GMV) respectively in the fourth quarter of last year, according to a report by Unicommerce, an e-commerce focused supply-chain software-as-a-service (SaaS) technology platform, and global management consulting firm Kearney.
The average order value, however, declined by 5 per cent during the period as compared to same period of the previous year, said the report.E-commerce in India grew by 36 per cent and 30 per cent year on year (YoY) in terms of order volume and gross merchandise value (GMV) respectively in the fourth quarter of last year, according to a report by Unicommerce, an e-commerce focused supply-chain software-as-a-service (SaaS) technology platform, and global management consulting firm Kearney.#
The report showed that personal care, beauty and wellness as well as fast-moving consumer goods (FMCG) and healthcare were the biggest beneficiaries and saw volumes grow by 95 per cent and 46 per cent YoY respectively, according to a news agency.
Tier-2 and tier-3 cities accounted for a 90 per cent YoY incremental volume and value growth. Interestingly, brand websites reported 94 per cent volume growth in Q4 2020 as compared to the same period in 2019.
"The e-commerce industry has emerged as the backbone of the retail industry and small and big players have realised the immense potential that e-commerce holds," Unicommerce chief executive officer Kapil Makhija said in a statement.
The report showed that FMCG and pharma as a category reported growth of 92 per cent on the brand website and 62 per cent growth on the marketplace.
ALCHEMPro News Desk (DS)
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