In this new shopping experience, users can simply describe what they’re looking for casually, much like chatting with a friend, instead of navigating multiple filters. For instance, saying ‘barrel jeans that aren’t too baggy’ prompts AI Mode to display a curated set of visual, shoppable options. Searches can be refined further—such as ‘show more ankle-length styles’, Google said in an article authored by Robby Stein, vice president of product, google search, and Lilian Rincon, vice president of product, consumer shopping at Google.
Once users find something they like, they can click directly to the retailer’s site to complete the purchase. Powered by Google’s Shopping Graph, which includes over 50 billion product listings, the feature ensures reliable, real-time results from trusted global and local retailers.
Google’s Shopping Graph enables users to browse products from a wide range of global and local retailers, complete with details such as reviews, current deals, colour options, and availability. The listings are constantly updated—with over 2 billion refreshed every hour—ensuring shoppers always see the most accurate and up-to-date results.
Powered by Gemini 2.5, Google Lens, and Image Search, the system combines language and vision understanding to deliver more personalised results.
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