Livestreaming e-com grows at rapid pace in China: Report

Livestreaming sales on China's major e-commerce platforms amounted to 1.27 trillion yuan ($176.9 billion) in the first half this year. There were over 110 million livestreaming e-commerce shows displaying more than 70 million items during this period, the report said.

Traditionally hot-selling goods such as jewellery, sports and outdoor equipment as well as apparel and underwear remain highly sought-after items on these platforms, a state-controlled media outlet reported.

E-commerce livestreamers should ensure stricter quality control of their products, improve efficiency of supply chains and offer more customised services for customers, the report recommended.

ALCHEMPro News Desk (DS)